MMC tips for media interviews
Here are a few tips from our media team about
media interviews. They are not comprehensive, but a snapshot
of the advice we provide our MMC Essential Media Toolkit™
coaching. They mostly relate to ‘close quarter’
situations, but the best results will certainly come from
adopting a long-term strategy, planning and training to ensure
you have the communication skills you need embedded in your
A Media Contributors guide
1. Always prepare for an interview. Know what you want to
say and stick to it. Keep to no more than three key messages.
2. Check in advance what the likely line of questioning will
be. It is not a sign of weakness.
3. Check your appearance. Ruffled hair, loosely knotted ties
or revealing tops are a distraction. Do not wear closely striped
or chequed clothing affects the TV picture and looks peculiar.
4. Keep it simple. Clumsy phrases switch off audiences and
5. Use familiar language, not jargon. It is a turn-off.
6. Be confident and say what you have to say with relaxed
conviction. But avoid over-stressing – viewers may interpret
over-eagerness as unconvincing, light-weight or even suspicious.
7. Regardless of the questions, make sure you deliver your
key messages. Repeat them if necessary.
8. Theme what you are saying to the audience that will be
hearing, viewing or reading your interview.
9. Keep focused on the reporter or presenter. Wandering eyes
10. Don’t rattle your keys or change in your pockets.
Microphones are sensitive and will pick it up.
11. Don’t EVER go off the record. It is very dangerous.
12. When you’re anywhere near a camera crew ALWAYS assume
you may be being recorded.
13. Consider all interviews to be LIVE. Once you start asking
for re-takes in a recorded interview, you will begin to unravel.
© Macrae Media and Communication
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